Activation Campaign
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| Awards |
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| Client |
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Weightless Project Inc. |
| Brand |
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Weightless Project Inc. |
| Agency |
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Happy Creative Services |
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| Brief |
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Our world is facing a serious health crisis. On one hand, obesity is considered to be of the biggest health problems of the 21st century and on the other, hunger and malnutrition. The task was to find a solution to two problems spanning two extremes, and help the world get healthy again. |
Results
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By April 2014 we had 6500+ registered users who donated more than 97 million calories. $10,000 was raised to help the survivors of Typhoon Haiyan. The initiative garnered a lot of buzz online including features on leading blogs and websites like Huffington Post and Fast Company. |
Solution
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By April 2014 we had 6500+ registered users who donated more than 97 million calories. $10,000 was raised to help the survivors of Typhoon Haiyan. The initiative garnered a lot of buzz online including features on leading blogs and websites like Huffington Post and Fast Company. |
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