Agency:
Happy Creative Services Pvt. Ltd.
Client:
Massai Trades Pvt. Ltd.
8 out of 10 women are wearing the wrong bra size and don’t even know it.
Lingerie brand amanté, realized this problem stems from the measuring process. Women have to suffer complicated mathematics and charts to find the right bra size.
So, we designed the revolutionary amanté body band.
A tape that replaces confusing calculations with colour-coded strips. In two easy steps, women can discover their perfect fit with a 99% accuracy!
Credits
Creative Director
Kartik IyerPraveen Das
Designer
Anuja SinghalBob Surrao
Copywriter
Megha RameshAccount Servicing
Shilpa ColluruShweta Goud
