Graphic Design for Communication
Client Project Nanhi Kali
Brand Project Nanhi Kali and Mahindra Blues
Agency Famous Innovations
Description Challenge:Our task was to create awareness about Project Nanhi Kali – a Mahindra Initiative that helps educate underprivileged girls. We saw an opportunity in Mahindra’s annual Blues Festival, which is attended by Mumbai’s who’s who. We decided to create a set of crowd-sourced Blues-themed posters. Writers donated lines, artists donated art, and printers donated paper and ink for these posters. Mahindra Group donated a booth at the festival where they were sold. Enthused by the concept, performing artists donated their signatures. Apart from raising thousands of rupees for Nanhi Kali, this amalgamation of art, music and writing, continues to be a beautiful memento for people to remember the cause by.

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