2014 In-book Winners
NIDO
Graphic Design Client Dish Hospitality Brand Nido Studio BHA Future Co. Description Nido is a continental fine dining venue in Bandra’s Union Park, catering to an up market, international clientele. The name Nido translates from the Italian as either ‘nest’ or ‘hangout’. Materials had to capture both senses of the name, while still appealing...
Object Tears
Graphic Design Client Pidilite Brand Fevikwik Agency Ogilvy & Mather Pvt. Ltd. Description Brief To promote Fevikwik as an instant adhesive among homemakers. Insight A lot of things are very dear to us. Any kind of harm to them breaks our heart. For every such kind of breakage, there’s Fevikwik. Solution Graphic posters depicting...
Lasts For Ages
Illustration for Design Client Procter & Gamble Brand Duracell Agency Grey Worldwide Description The genesis of Duracell’s ‘Lasts for Ages’ campaign is derived from a simple truth: though the Indian consumer now holds greater purchasing power, they also want better value for money. Despite the increasing use of disposable batteries, people in india look...
Lasts For Ages
Graphic Design Client Procter & Gamble Brand Duracell Agency Grey Worldwide Description The genesis of Duracell’s ‘Lasts for Ages’ campaign is derived from a simple truth: though the Indian consumer now holds greater purchasing power, they also want better value for money. Despite the increasing use of disposable batteries, people in india look for...
100% Zine
Magazine Design Client 100% Zine Brand 100% Zine Agency 100% Zine Description 100% is an Indian visual art ZINE that showcases contemporary designers and artists from various fields like illustration, fine art, graphic design, photography, etc. Each issue has 100% focus on one topic. Artists are invited based on theme and approach. The purpose...
The Biker’s Code Book
Book Covers Client Castrol India Limited Brand Castrol Power 1 Agency Ogilvy & Mather Pvt. Ltd Description The solution was to tell the story from the point of view of one biker instead of the pack. So we came up with an idea to write a book about a passionate biker who describes his...
The Presidium Curriculum Books
Book Covers Client Marvel Group Brand Presidium Senior Secondary School Agency Out of the Box Description How does one make curriculum books, a total of 99 books for Nursery to Class 5 children, interesting, inspiring, stackable and easily identifiable? How can one direct the attention of children to them, inspire them to study? The...
You are a DINGBAT
Complete Books Client Papers by Kyoorius Brand Papers by Kyoorius Agency Kukooness Description Papers by Kyoorius wanted to promote their papers at the Kyoorius DesignYatra 2013.It’s an annual event where designers and advertising professionals from around the world come together and share ideas. To appeal to this audience and to make our papers a...
One Bedroom, Hall and Kitchen
Complete Books Client Samira Gupta Brand Self Published Agency Studio Eksaat Description One Bedroom, Hall and Kitchen explores a mother-daughter relationship through a series of phone conversations, emails, text messages, recollections and reflections which span a period of one year.Using a non linear narrative, the author explores the bond between two women which is...
Independence Brewing Co.
Branded Environments Client Shailendra Bisht Brand Independence Brewing Co. Agency Lotus Description The client was setting up the business model for the first time and the expression of this space was to become the brand’s mascot. It needed to meet the following parameters— The space had to connect the customers to the act of...
Royal Enfield
Branded Environments Client Eicher Motors Ltd. Brand Royal Enfield Agency Lotus Description Brief Royal Enfield is looking at creating more meaningful and impactful touch points with their rapidly expanding customer base by diversifying their retail footprint. The brief was to create a retail identity for Royal Enfield in line with their new brand positioning...
The Pantry Cafe
Branded Environments Client Pankil Shah Brand The Pantry Cafe Agency The Dallas Company Description The Pantry Cafe celebrates healthy living through organic & farm-fresh produce. We brought this alive through a holistic branding exercise. We were asked to retain the heritage status the structure offered, yet appeal to younger folk. Classic meets Hipster. So,...
