Logos
Client Don & Julio Apparels Worldwide Pvt Ltd
Brand FourOneOh
Agency Y Studio
Description OBJECTIVE
To create an Identity for ready-made garments brand for men, which would appeal to the younger masses.SOLUTION
To appeal to a young and aspirational TG, we created a fashion code as a brand identity. The graphic representation of this is the sharp, dynamic, edgy and High fashion Symbol that is a combination of the numbers 4, 1 and 0. The symbol is complimented with a typographic lockup which is part of the identity system. We chose colors that were young and vibrant. Which would be easy to reproduce across various mediums and would stand out in the mens fashion category.

 

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