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| Client | Goa Tourism Development Corporation | |||
| Brand | Goa Tourism | |||
| Agency | Chlorophyll Brand and Communication Consultancy | |||
| Description | One of India’s most popular holiday destinations, Goa’s primary association was beaches, and more beaches; partying and even more partying. Our task was to differentiate Goa beyond the immediate associations and communicate the proposition ‘the only place in the world where contrasts co-exist within minutes!’. The identity is an ambigram of the word ‘Goa’ that retains its essence when viewed from either side. Just like the state! The Konkani word ‘kenna’ means ‘sometimes’ and completes this idea of contrasts. GTDC is the world’s first and only tourism brand with an ambigram as its identity. | |||
