Branding/Visual Identity Scheme
Client Kulture Shop TM
Brand Kulture Shop TM
Entrant Kunal Anand
Description Kulture Shop needed a strong, viable logo that stood strongly for its values – collaboration & uncompromising quality.We were inspired by the ancient Chinese tangram puzzle, made up of 7 shapes that are rearranged into over 6500 solutions It illustrates the whole being greater than the sum.The research led to a logo form drawing heavily from the iconic structure. The logo reduces the letter K to its basic forms. The distilled letterform is a set of shapes that, on lining up, form the letter K.The final logo typifies the idea of a greater whole. Made up of 3 elements, it is dynamic enough to be used across a variable content, but distinct enough to be highly effective in branding.


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