Graphic Design
Client Pidilite
Brand Fevikwik
Agency Ogilvy & Mather Pvt. Ltd.
Description Brief
To promote Fevikwik as an instant adhesive among homemakers.

Insight
A lot of things are very dear to us. Any kind of harm to them breaks our heart. For every such kind of breakage, there’s Fevikwik.

Solution
Graphic posters depicting the emotional pain that a broken object causes were put up at Pidilite Hobby Stores across the city.

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