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| Client | Mansi Jasani | |||
| Brand | The Cheese Collective | |||
| Agency | Sharpener | |||
| Description | The Cheese Collective specializes in handmade and curated cheese from India, and ideas and items that go with it. From Chevre and Labneh to Camembert and aged Gruyere, The Cheese Collective covers it all. The challenge was to get a niche and well-exposed audience to bite into its offerings. For them to see the brand as pure, natural and world class, a brand to be picked over the hundreds of fancy, imported options on their platters. We designed The Cheese Collective logo on a rustic cheese platter, and created the typography with a jute string. The idea was to catch their eye, using elements they were already familiar with, and to do it with the finesse that they were accustomed |
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