Exhibition Design
Client Volvo Eicher Commercial Vehicles
Brand VECV
Agency Lotus
Description Brief
The purpose of the corporate showcase is to represent the company’s vision of driving modernization in commercial transportation along with showcasing their top of the line production and distribution processes. The idea was to create a showcase which would instill pride in all stakeholders of the company- employees, vendors, visitors through human stories and not sterile corporate communication.Exhibition Type & Location
The VECV brand showcase is situated in a central space on the Ground Floor of the company headquarters, a six floor modern, state of the art LEED rated building. Enclosed within the spiral staircase in the atrium, are two intertwined ribbons made with 1500 metal rods strung together forming a helix. The Helix turns into ribbons of Corian and travel indoors forming the skin for the exhibition.

Solution
The exhibition based on the concept of ‘movement’ covers a brief history, the vision of VECV, manufacturing processes, product range, services ending with a future statement for the company. The narrative is manifested seamlessly on the Corian skin through type, interactive devices and films. The ribbons suspended in space create an experience which is open and enclosed at the same time.

 

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