Technological Innovation
Client GOQii
Brand GOQii
Agency Fractalink Design Studio
Brief GOQii takes the concept of ‘quantified self’ and breathes new life into it. It is dedicated to enabling a permanent shift to a healthier lifestyle with the combination of advanced wearable technology, the world’s leading experts, personal coaches and karma. GOQii focuses on sustained engagement & goal reinforcement, using a powerful combination of technology and human connection.
Solution & Unique Features Fractal ink was entrusted with creating a brand, which would cut across age, genre and geography and connect with its target audience. We were given a short time span of 4 months to create this brand, the interface on the device, the apps and the website as a complete package that spoke the same language and conveyed the same ideas as each other. The result was a design of a powerful ecosystem.