Innovative Use of Technology Client Hindustan Unilever Brand Hindustan Unilever Agency PHD India Brief The objective for Hindustan Unilever was to reach to the rural audience in media-dark areas of Bihar and Jharkhand where traditional media penetration is only 20%, in order to start creating share of voice (SOV) for their mass & rural focussed...

Innovative Use of Technology Client Shyam Sistema Teleservices Brand MTS Agency Brandmovers Brief Durga Pujo is the most awaited festival of West Bengal. One of the most significant aspects of the Durga Pujo is the competitive spirit among the Pujo organisers who strive to make their installation or ‘pandal’ stand out as most popular. MTS...

Innovative Use of Technology Awards Client OML Entertainment Pvt. Ltd. Brand OML Agency Webchutney Brief OML wanted to encourage spirited fest goers at Bacardi NH7 Weekender to not litter, in an unconventional way. Solution & Unique Features Wasted Bin – ‘drunk talking’ dustbin. Spirited fest goers were encouraged by the bin to throw used cups...

Innovative Use of Technology Awards Client Bangalore Traffic Police Brand Castrol India Pvt. Ltd Agency Ogilvy & Mather Pvt. Ltd Brief There are 130 million motorbike riders in India. Unfortunately, the lack of helmet usage results in nearly 90 bikers succumbing to head injuries each day. Cautionary advertising continues to be ineffective. To make motorbike...

Technological Innovation Client Bangalore Traffic Police Brand Castrol India Pvt. Ltd Agency Ogilvy & Mather Pvt. Ltd. Brief There are 130 million motorbike riders in India. Unfortunately, the lack of helmet usage results in nearly 90 bikers succumbing to head injuries each day. Cautionary advertising continues to be ineffective. To make motorbike helmets more appealing...

Technological Innovation Client GOQii Brand GOQii Agency Fractalink Design Studio Brief GOQii takes the concept of ‘quantified self’ and breathes new life into it. It is dedicated to enabling a permanent shift to a healthier lifestyle with the combination of advanced wearable technology, the world’s leading experts, personal coaches and karma. GOQii focuses on sustained...

Integrated Digital Campaign Client MTS India Brand MTS Canvas Blaze Agency Creativeland Asia Brief The objective of MTS Download A Smartass Phone campaign was to use the launch of their new internet bundled smartphone Canvas-Blaze targeted at 16-25yr old download-crazy digital natives. It was an opportunity to create an engaging social promotional contest that got...

Integrated Digital Campaign Client The Akanksha Foundation Brand The Akanksha Foundation Agency Ogilvy & Mather Pvt. Ltd. Brief Akanksha, an NGO, needed teachers for its schools but didn’t have money for advertising. The brief was to increase awareness about this need and get more teacher applications. Audience – Akanksha’s recruitment drive is aimed at people...

Mobile Interaction & Experience Awards Client ESPN Brand X Games Agency Sapient Brief The X Games are watched by millions worldwide. But only a few of these viewers are skating, snowboarding, and action sports experts. Which means that—to most casual fans—the trick names called out during a run might as well be in a foreign...

Mobile Apps Client MARD – Men Against Rape and Discrimination Brand MARD Agency Hungama Digital Services Brief With the overwhelming incidents of women harassment and rape, the need for a rescue app was imminent. With MARD, the rescue app would enable people to feel a little safer. The application focused on simplicity when it came...

Writing for Online Marketing Client Procter & Gamble India Brand Old Spice Agency ibs Brief Old Spice was facing serious competition in the men’s’ grooming segment. With prime competitors relying on “boy gets girl” communication, we decided to target men with a no nonsense manly communication. Thus the Smell Mantastic campaign featuring the new old...

Writing for Online Marketing Awards Client Epic Television Networks Private Limited Brand Epicgrams Agency The 120 Media Collective Brief History’s generally been considered a boring subject & the history we know is generally something which has been passed on to us by our grandparents or through school textbooks. But India has a glorious history of...