| UX, Interface & Navigation – Mobile | ||||
| Client | Microsoft | |||
| Brand | Redbus | |||
| Agency | Fractalink Design Studio | |||
| Brief | RedBus – India’s number 1 bus ticketing platform, was founded in 2005. RedBus provides bus ticket fare with zero booking charges. The task at hand was to reimagine bus ticket bookings in a simplistic and delightful flow for the users. | |||
| Mobile OS | Windows Phone | |||
| Solution | We followed a very simplistic windows approach where the type hierarchy enhanced the content it presented. The forms were converted to a minimalist and visual experience. Interesting modules like the seat selection and the bus buddy were made very interactive and pleasurable. | |||
