Cinematography for Film Advertising
Client Titan Company Limited
Brand Xylys by Titan
Agency Famous Innovations
Audience 28-35 yr old, Urban, Sec A A+, Male, Middle-management, on the rise, confident, optimistic, India
Cultural Context
The ad was released at a time when India was going through a palpable rise in entrepreneurship. Increasingly, individuals were choosing to follow their passion, in stead of the regular ‘9 to 5.’ Our TG was the busiest they had ever been and multi-tasking was the new norm. Our brand ambassador was particularly suited for this positioning as he is himself an actor, director, writer and musician.