Cinematography for Film Advertising
Client Lenovo
Brand Lenovo Y50
Agency Ogilvy
Audience Young adults in India, 18-25 years, who are avid gamers or interested in gaming. National broadcast.
Cultural Context
As the gaming experience has become more immersive and detailed, many gamers have had to compromise and live with sub optimal gaming experiences as they were not sure of how much their machine can take.

TVC highlights the fact that an optimal gaming experience comes on a powerful machine. The ad shows gaming characters demanding a machine that will allow them to perform their best and win.