Ad/Promotional Film 31 – 60 sec
Client Pidilite Industries
Brand Fevikwik
Agency Ogilvy
Audience Since Fevikwik is a mass brand, the ad was targeted at adults across the country.
Cultural Context
The ad depicts a Border parade ceremony between two countries performed by the security forces everyday. The two nations are known to share political rivalry and the ad tries to convey the message of peace and harmony in a lighter manner.