Ad/Promotional Film 31 – 60 sec
Client Coca-Cola India Pvt. Ltd.
Brand Kinley
Agency Ogilvy
Audience Kinley wanted to appeal to younger audience. Age group 15 – 35 and it was aired Nationally.
Cultural Context
White lies have become a part of our daily life and common speak. Through this ad we wanted to reiterate the goodness of speaking the truth and tell people to give truth a chance.