| Ambient | ||||
| Client | Zee Media Corporation Ltd. | |||
| Brand | Zee News | |||
| Agency | DDB Mudra | |||
| Brief | When Zee News engaged us, they hurled three bouncers at us -Be perceived as the news channel with a distinct point of view Stand out in the red ocean of Pakistan bashing Go miserly on paid media Doesn’t sound difficult unless you take it into account the 821 TV news channels in India And February 15th was an opportunity no brand could afford to miss being the India vs Pakistan cricket match |
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| Solution |
Brands have explored routes like installing live scoreboards Scoreboards?Keeping score of Overs, runs & wicketsWICKETS! Ours seemed to be in a hurryWith, India 0 for the loss of 546030 Pakistan 0 for the loss of 546228After India won the match the copy changed WHEN LIVES ARE LOST NO ONE WINS Which meant no one won by losing their sons Candles were lit in memory of the fallen A timely knock indeed ! |
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