Client Visa India
Brand Visa
Agency BBDO India
Brief Our audience was the young Indian. They, unlike a generation before them, are immensely ambitious and seek inspiration and tools that enable them to access advancement in life. Visa Debit, the world over, is the tool that enables access to a new world free of barriers, for everyone, everywhere.
In the ‘Saree School’ we re-thought the traditional women’s clothing by printing school lessons into its design. These sarees themselves were our medium of communication. In doing so we merged the one thing that women love the most, beautiful sarees, and the one thing that would enable advancement of women in rural India – education.