Branding (Re-Branding)/Visual Identity Scheme
Client Impresario Hospitality
Brand Social
Agency Guerrilla Art & Design
Brand History Social is new brand from Impresario Hospitality. During the work hours Social is a collaborative workspace for creative community while after work it turns into high-energy bar.
To design the brand identity system for a space that blends the best of the office and the café together at one place. Brand should be simple yet strong, easy to expand with local relevance and characteristics of ‘Street’.
The open brackets Identity is designed to reflect the idea of Social in its centre with the use of an iconic language that works across all touch points. Each Social uses local language and area code as their unique logo, yet remains connected with each other through bold stencil typography and orange.

Branding for Social Offline