Visual Identity Scheme for Startups
Client Lotus House
Brand Local
Agency Open strategy and Design Pvt. Ltd.
Brand History Local is a new brand launched by Lotus House to bring all the iconic savouries of India under one roof.
India is full of iconic food gems. However, the best of these savories are only available in their pockets of origin. Lotus House, a retailer with presence across major airports in India, wanted to launch a brand that brought together all the authentic savories under one roof. The brief was to bring alive the nostalgia associated with these often lost behind, but much cherished flavors.
The brand had to be a walk down the bylanes from where these flavors come from. We called it ‘Local’ – to connote authenticity and belongingness. The visual world was inspired by the traditional signages and color palette. The typography was inspired by the lost tradition of hand-painted lettering. Imagery that depicted nostalgic moments, was used for the backdrop.

From the delicious bylanes of India