Writing for Communication Design: Printed Materials & Graphic Communications
Client Filter Press
Brand Filter Press
Agency Alok Nanda and Company
Brief Painful People is an open rant against society’s misfits, albeit in a humorously sarcastic tone. The copy needed to reflect the cheeky nature of Filter Press publications.
Solution
 The tone of the entire book was written in the manner of angry letters, addressed to each ‘offender’. As an illustrated book, the writing needed to seamlessly blend with the images as a singular form of communication. Hence the writing is witty and satirical. Every element, right down to the cover copy succinctly captured the book’s tonality.

Painful People Painful People-1