Illustration for Design: Poster Design
Client Pernod Ricard India (P) Ltd.
Brand 100 Pipers’
Agency Ogilvy & Mather Pvt. Ltd.
Seagram’s 100 Pipers was organizing a special Sufi Rock concert in India as part of its true legend musical evenings. The brief was to announce the event.
Sufi Rock combines classical Sufi music with Rock music. The unusual poster fused the jali (perforated, latticed screen) from Islamic architecture with a symbol widely used by rock and metal fans: power ballad symbol (with a lighter). It was die-cut using laser beams to create a beautiful ambiance when it interacted with light.

Sufi Rock Lighter