Posters and Point-of-Sale
Client Volkswagen Group Sales India Pvt Ltd
Brand Volkswagen
Agency DDB MudraGroup
The Volkswagen Identity Campaign brings alive unique features of VW cars in a minimalist manner – by using negative space within the iconic VW logo. Besides this unexpected depiction, this singular design brought out the dynamism of both the vehicle and its features. The logo depiction also served the purpose of visual mnemonics that symbolise the very best in automobile engineering.

Volkswagen Identity