Innovative Use of Mobile Technology
Client Bacardi India
Brand Bacardi
Agency Quidich
Brief Bacardi, the title sponsor of NH7, wanted to ensure the best experience for their fans. In this pursuit, Quidich put together the latest technologies to make sure that everyone at the festival had a smile on their face, and a picture to prove it. Lo and behold the Bacardi BatCam. We did this to increase brand visibility, especially the strong association of Bacardi with Music, Fun and Happiness.
Solution & Unique Features
Flight is the ultimate Human Fantasy. Drones fascinate and excite audiences universally, but yet remain inaccessible. BatCam changed this by giving the fans a chance to interact with drones. This interaction wasn’t a complicated set of codes or a big hefty remote, just waving. The thrill of spotting a BatCam and summoning it for a picture is reflected only too well in the faces of excited fans!