Integrated Digital Campaign
Client Godrej Consumer Products Ltd.
Brand Godrej aer
Agency Creativeland Asia
Brief To keep air pollution in check, it’s mandatory for every car owner in India to carry a Pollution Under Control (PUC) certificate. This certificate must be renewed at least once a year. But most people don’t renew their PUC certificates on time.Godrej aer, a young car freshener brand, decided to take on the issue of air pollution in Indian cities by asking car owners to renew their PUC regularly.
YouTube, Social Media, Website, Mobile
In order to get our message across, we turned to the other city dwellers for help. Who lived on the streets. Who did not drive or own cars, but were still breathing the same polluted air. And so were born Pinto (the dog), Tara (the pigeon) and Sunny (the tree). These characters spoke about air pollution and PUC in a memorable way. And became the central theme of our integrated digital campaign.