| Mobile Interaction & Experience | ||||
| Client | Pallavi Mohan | |||
| Brand | Not So Serious | |||
| Agency | NH1 Design | |||
| Brief | Digital media has changed the way fashion is reported, consumed and shared. Not So Serious, a fashion label from India, was looking for a buzz-worthy online design solution for their Autumn Winter ’15 lookbook. A look-book designed to wow not only those in attendance, but also all of their followers. A look-book designed to engage and create conversations around the brand. | |||
| Mobile Operating System |
All – It has to have Instagram. To be viewed on Mobile only. | |||
| Solution |
Instead of the regular online lookbook, just after she unveiled her collection at the Amazon India Fashion Week, we took the audience on an exciting virtual trip.Using a mix of 312 images and videos, we designed an Instagram-only lookbook/website for the brand. | |||
| Results | 2.7 K Followers 500+ Likes 60+ Comments This lookbook gave bloggers and buyers an engaging glimpse into the collection. |
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