Mobile Interaction & Experience
Client Pallavi Mohan
Brand Not So Serious
Agency NH1 Design
Brief Digital media has changed the way fashion is reported, consumed and shared. Not So Serious, a fashion label from India, was looking for a buzz-worthy online design solution for their Autumn Winter ’15 lookbook. A look-book designed to wow not only those in attendance, but also all of their followers. A look-book designed to engage and create conversations around the brand.
Mobile Operating System
All – It has to have Instagram. To be viewed on Mobile only.
Instead of the regular online lookbook, just after she unveiled her collection at the Amazon India Fashion Week, we took the audience on an exciting virtual trip.Using a mix of 312 images and videos, we designed an Instagram-only lookbook/website for the brand.
Results 2.7 K Followers
500+ Likes
60+ Comments
This lookbook gave bloggers and buyers an engaging glimpse into the collection.