Animation & Illustration for Online Marketing
Client Parle Agro
Brand Cafe Cuba
Agency Creativeland Asia
Brief A unique mix of coffee and fizz, Café Cuba was brewed to break the Cola monopoly in India.Our task was to design the launch website for Cafe Cuba.
We built a microsite the way hackers would do it. Because, like our drink, they too challenge the norm. Instead of complex designs, we used ASCII characters in MS-DOS style.To navigate, users had to employ their keyboards, not the mouse.Using frame-by-frame 8-Bit ASCII animation, we then narrated our story. 4500 frames were designed for a 3-minute long animation.