Client Manipal University
Brand Manipal University
Agency Sapient
Brief Today, Manipal University (MU) is a name synonymous with “Knowledge Campus” that transcends student from information consumers to knowledge seekers. Every fact or artifact about MU is a touch point of Inspiration. For a MU Students, a website is not just any digital artifact but an extension of his or her self. Our challenge was to bring this sense of ‘Inspired Learning’ on the digital canvas.
Solution The creative team designed a website that tells the tale of MU and has redefined the standards of website of education sector in India. The site captures the vibrancy of campus, guides student to choose the right career, and connects alumni with their alma mater. Barely 3 weeks since launch, the new MU website is already attracting many users with over 30% to 40% hike increase in hits.