Integrated Digital Campaign
Brand Moneycontrol
Agency Whyness Worldwide
Brief Every year there is a special kind of frenzy around the Budget. TV channels and news portals go on overdrive, as everybody wants to grab the most share of eyeballs. Amidst all the Budget hoopla, it was understood that there is a gap between how the FM presents the Budget and how people end up decoding it. Our challenge was make the people of India understand how the Budget really impacts them.
Website and Social media
The Budget is usually presented in a convoluted fashion, with many references and financial jargons. This leaves the people perplexed about the impact of the Budget on their lives.The idea was to make India financially smarter by breaking down the Budget speech real-time and show the effect of this Budget in a light and playful manner. Thus, making India get Budget smart.