Cadbury 5 Star – Lost At The World Cup
| Integrated Digital Campaign |
| Client |
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Mondelez India Foods Pvt. Ltd. |
| Brand |
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Cadbury 5 Star |
| Agency |
|
Ogilvy |
|
|
|
| Brief |
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Cadbury 5 Star’s ambassadors Ramesh and Suresh were well-known and loved by their fans.But research revealed that they were losing their relevance to a socially savvy India. They needed a youthful makeover and become an integral part of social media conversations. |
Platform
|
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Twitter, Facebook, SoundCloud and Vine |
Solution
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We gave Ramesh and Suresh 3 unique jobs across 3 social-media platforms. And each one was executed using 3 unexplored technologies or platforms. Every job involved cricket and was real-time.They did live sound commentary that turned Twitter into a live radio station. Next, they coached the team with 6-seconder Vine tutorials. And the last job was to mirror cricket fans through a series of GIFs. |
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