| Digital – Direct Response | ||||
| Client | Encompass | |||
| Brand | Bedbathmore.com | |||
| Agency | Scarecrow Communications | |||
| Brief | To promote the sales of bedsheets on bedbathmore.com | |||
| Cultural Context |
Hrithik Roshan is a superstar of the Bollywood film industry. Getting him onboard for a promotion, that too without spending a single rupee was no mean feat. | |||
| Mobile Operating System |
Android/ Windows/ iOS | |||
| Solution |
The ad was strategically placed outside superstar Hrithik Roshan’s home, and was a direct challenge to the superstar at his own game – The Bang Bang Dare. It was a single hoarding, that ran for just 5 days. |
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