Digital – Direct Response
Client Encompass
Agency Scarecrow Communications
Brief To promote the sales of bedsheets on
Cultural Context
Hrithik Roshan is a superstar of the Bollywood film industry. Getting him onboard for a promotion, that too without spending a single rupee was no mean feat.
Mobile Operating System
Android/ Windows/ iOS
The ad was strategically placed outside superstar Hrithik Roshan’s home, and was a direct challenge to the superstar at his own game – The Bang Bang Dare.
It was a single hoarding, that ran for just 5 days.