Digital – Direct Response
Client BookMyShow
Brand BookMyShow
Agency Kenscio Digital
Brief BookMyShow is India’s Largest Entertainment Centre for Movie, Concert , Event & Theatre tickets. The campaign was designed to address the challenge of Feeble persuasiveness existing email campaigns. Their requirement was to ensure better visibility of the promotional Emails thereby creating sense of urgency on subscribers’ mind to book the tickets immediately
Cultural Context
There are basically two predominant decision making factors pertaining to movie watchers in India: a tendency to make decision based on movie review/ratings (Generally termed as ‘Word of Mouth’) and secondly Impulsive Decision Making. The campaign was focused on addressing these two issues for better Customer Engagement.
Mobile Operating System
All the Emails were responsive designed
A single platform Real Time Personalisation (RTP) was deployed to treat all challenging joints. This multi-featured platform is an innovative on-the-fly assembly technology that allows accomplishment of multiple content adaptation tasks simultaneously.
During campaign there was a 5% increase in conversion as compared to earlier campaigns.
Client Testimonial Video