| Integrated Digital Campaign |
| Client |
|
Marico Ltd. |
| Brand |
|
Saffola Masala Oats |
| Agency |
|
Madison Media |
|
|
|
| Brief |
|
The brief was to gain mass acceptance into Indian households and change the consumer perception of Saffola Masala Oats by associating health and taste through innovative and engaging content. |
Platform
|
|
Web browsers and mobile browsers |
Solution
|
|
Indians, love food but they consider health and taste to be at opposite ends of the spectrum making it challenging for a homemaker to keep her family healthy while keeping them happy.Therefore we created Fit Foodie – a platform to teach homemakers how to convert boring, healthy food into fun and delicious recipes using Saffola Masala Oats. |
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