Client Marico Ltd.
Brand Saffola Masala Oats
Agency Madison Media
Brief The brief was to gain mass acceptance into Indian households and change the consumer perception of Saffola Masala Oats by associating health and taste through innovative and engaging content.
Product Description Saffola Masala Oats is a range of instant flavored oats – a smart combination of taste and health.
Solution & Unique Features Indians, love food but they consider health and taste to be at opposite ends of the spectrum making it challenging for a homemaker to keep her family healthy while keeping them happy.Therefore we created Fit Foodie – a platform to teach homemakers how to convert boring, healthy food into fun and delicious recipes using Saffola Masala Oats.