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| Client | Marico Ltd. | |||
| Brand | Saffola Masala Oats | |||
| Agency | Madison Media | |||
| Brief | The brief was to gain mass acceptance into Indian households and change the consumer perception of Saffola Masala Oats by associating health and taste through innovative and engaging content. | |||
| Product Description | Saffola Masala Oats is a range of instant flavored oats – a smart combination of taste and health. | |||
| Solution & Unique Features | Indians, love food but they consider health and taste to be at opposite ends of the spectrum making it challenging for a homemaker to keep her family healthy while keeping them happy.Therefore we created Fit Foodie – a platform to teach homemakers how to convert boring, healthy food into fun and delicious recipes using Saffola Masala Oats. | |||
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