Integrated Digital Campaign
Client ICICI Bank
Brand ICICI Bank
Agency Fanatics Viscomm
Brief To turn one of ICICI Bank’s beyond banking initiatives- a drawing competition into a nation wide phenomena.
We wanted to reach out to everyone who believes in magic.
Web, Mobile, Real world, Social media
How do get people exited about a drawing competition?A drawing competition is not all that exiting we added a social angle. The winning pieces would be auctioned and the money raised would bring the drawings to life, literally.
How do you get an entire country exited?
By creating a pencil, that brought everything you draw to life.
We set up a make believe start-up called the Magic Pencil Project.