Branded Film Content & Entertainment
Client Procter & Gamble
Brand Gillette
Agency Grey
Brief To build brand association for Gillette and market the Special Edition India Razors, during the Cricket World Cup.
Solution What makes Indian Cricket so special are the passionate fans. Especially because this is a product that you can’t use to show off, it needed to appeal to the true fan’s passion. And that’s why told the story of an Indian Fan, who has seen every moment of Indian Cricket’s rise, even though he’s blind.