Innovative Use of Technology
Client ITC Wills Lifestyle
Brand Wills Lifestyler
Agency Madison Media
Brief Wills Lifestyle’s Longstanding association with the Wills India Fashion Week had made it a blind spot for visitors. The brand challenge was to come up with a technology driven innovation that would draw attention back to the brand at the event and generate chatter across social platforms.
Solution & Unique Features
#WillsRocktheRamp – A twist to the traditional fashion spin. Wills Lifestyle gave Fashion Week attendees a platform to show the whole world what they were wearing to the event. Users simply posed in the 360 booth while the revolving camera recorded a 6 second video of their look. This was uploaded to the Wills Lifestyle’s Vine page in realtime and was shared further on Twitter.