| Ad/ Promotional Film 61+ sec | ||||
| Client | World For All | |||
| Brand | World For All | |||
| Agency | Ogilvy & Mather | |||
| Cultural Context | Stray dogs are a common sight on the streets of Mumbai. They mingle with the hustle-bustle, often getting nothing more than shooed away. Estimates peg the number of Mumbai’s homeless dogs to be around 250,000. But people turn a blind eye towards them. We wanted them to empathise with the plight of these unfortunate canines. | |||
| Solution |
The Internet is full of videos of cameras strapped to bikers, skiers, cyclists, divers, etc. These videos are viewed and shared and talked about by thousands. So we created a video purporting to be shot from the point of view of a stray dog. A video that would anger people, would make them cringe, would make them cry – anything but ignore the next homeless dog they saw on the streets. | |||
| Audience | Target Audience: The humane side of people in all age groups. Released online for the world to see. | |||
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