Chairman & Chief Creative Officer, Mullen Lintas
He created the iconic ‘positive attitude’ campaign while still a junior. He then moved on to Mudra in 1999 and worked on McDonalds, Kinetic Auto and Indian Oil.
With Lowe Lintas since 2002 as Creative Director, he led brand work on Idea, Bajaj, ICICI Prudential and Tata Tea.
‘Jaago Re’ for Tata Tea campaign became a case history in India and has won various Effie awards over the last eight years.
In 2010, he turned National Creative Director, and also took on Maruti Suzuki, Micromax, Google, You Tube, OLX, Hindustan Times, Dabur, Havells among others.
Amer was the Global Creative Director for Lifebuoy. “Lifebuoy (Help a child reach 5)” has bagged various creative and effectiveness awards worldwide.
He was nominated as a member of the Jury for the 2011 Cannes Lions.
Amer is now Chairman & Chief Creative Officer of Mullen Lintas.
The new Lintas agency has in its debut year bagged 30 brands including Tata Beverages (Tea, Coffee, Tetley, Super Green), Tata Starbucks, Bajaj Avenger, Honda BRV, Vistara, Bajaj Almond Oil, Viacom, Voonik, Ongo, Godrej Natures Basket, Havells, Dabur Portfolio (Vatika, Honey, Real, Hajmola, Jamun, Volo, Yoodley), Gionee, Cleartrip, Himalaya, to name some.
