| Ambient | ||||
| Client | SPROUTS Environment Trust | |||
| Brand | NGO | |||
| Agency | Ogilvy & Mather | |||
| Brief | To generate unprecedented awareness for the serious harm we put the ocean and its creatures through during the 10 day long Ganesha Festival. And to find a solution for the same. | |||
| Solution |
Ganesha idols are immersed in the sea every year. Most of these idols are made of toxic materials like PoP, lead, zinc & mercury, which pollute the sea & kill the fish. There’s scarce knowledge, lack of viable non-toxic options & gross inertia among all. Thus we created 9 inch Ganesha idols from fish food, using vegetarian food ingredients, that the fish can consume & dissolves in 4 hours. | |||
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