| Graphic Design for Communication | ||||
| Client | Asian Paints Limited | |||
| Brand | ColourNext | |||
| Agency | Trapeze | |||
| Description | The Lookbook is a print format that supplements the ColourNext Exhibition and acts as a permanent reference brochure for architects/designers (It is supplemented by a colour fan deck, poster, a set of postcards). It consists of 4 colour themes which are expressed through a layered visual narrative of the mood story and colour story . Varied design treatments, graphic elements and illustrations have been generated to uniquely capture the mood for each theme and make the revelation of the theme colour palettes engaging and experiential. | |||
