VP ECD – Emerging Experiences EMEA, SapientRazorfish
Preethi Mariappan leads a multi-disciplinary team, focused on post-screen digital experiences in the physical world. From digital retail and immersive experiences, to instrumented products and services, she brings a real passion for helping brands and businesses putting design innovation at the heart of customer experience.
After a 19-year career across India, Singapore and Dubai, working with Tequila, Ogilvy One and TBWA’s Digital Arts Network, Preethi joined SapientRazorfish in 2014, where she currently holds the position of Chief Creative Officer and Executive Creative Director.
Her body of work has been recognized at Cannes, SXSW, LIA, One Show, Epica, Clios, D&AD, SABRE, Loeries, Dubai Lynx, Shorty Awards, UX Design Awards, CAPLES, Red Dot, Lovies, Webby, MMA Smarties, Shorty Awards and the Effies. Her work has also been featured on platforms like Mashable, Contagious, Creativity Online, Springwise, PSFK, Notcot, and Creative Review.
Preethi has served on juries at Cannes, ADC Global, Die Klappe, Dubai Lynx, Clio Awards, Deutscher Digital Award, ADC Global, Cristal Festival, Eurobest and Ciclope.
Besides this, she co-founded CoCreator, an app that matches start-ups to agency talent. Preethi frequently speaks at conferences and often participates in start-up bootcamps as a mentor.
Preethi loves working at the crossroads of business, storytelling, technology, people and products, and thinks of at least 20 impossible things before breakfast.
