| Writing for Communication Design | ||||
| Client | Thukral & Tagra | |||
| Brand | “Q” Exhibition | |||
| Agency | Eleven:43 | |||
| Description | How to generate a long queue for “Q”? Most Indians are indifferent to art. A wrong that Thukral & Tagra wanted to right for their exhibition “Q”.Their brief – increase footfall by enthusing the disinterested. NOP World Culture Score Index says that Indians are the most voracious readers in the world. So, it was decided to draw people to art via the written word. A 5000 word story based on the theme of the exhibition was written. And dramatic 11.6 foot long posters carrying the story were put up across the city.Result – Record breaking crowds saw “Q” on view. Vogue, Mumbai Mirror & NDTV noticed and applauded. | |||
