Founder & Chief Executive Officer, The 120 Media Collective & Sooperfly
Roopak Saluja is the Founder & Chief Executive Officer of two companies – The 120 Media Collective – a communications and content group that works with some of Asia’s largest advertisers; and Sooperfly – a digital media company that builds content brands direct to audiences.
He turned entrepreneur in 2006 with the launch of Bang Bang Films. The company which is an international production company, was named India’s second fastest growing company across all sectors by AllWorld Live in 2010. In 2009, he launched Jack in the Box Worldwide, which has grown to be one of South Asia’s most reputed and heavily awarded digital agencies.
Roopak began his career in advertising at Young & Rubicam Budapest followed by Ogilvy & Mather Paris, where, in his last role, he ran the Motorola account for Europe, Middle East and Africa, and assisted in developing the iconic HelloMoto campaign.
He has a number of notable awards and recognitions to his credit including Campaign Asia-Pacific’s ‘40 Under 40’ list of leading professionals and entrepreneurs in Advertising, Media & Marketing across APAC(2014), IMPACT Digital Power 100 in 2013, 2014 (India’s 100 most influential leaders in the digital media industry), Campaign India’s A-List of the Most Influential People in India’s Advertising, Media & Marketing Industry (2010, 2011, 2012, 2013), CNN Mumbai Hot List of 20 People to Watch in 2011, and Star Youth Marketing Achiever 2010.
Roopak’s extensive experience has led him to hold various speaker and jury positions at global awards. A media entrepreneur and an angel investor, Roopak attended The Doon School and has an MBA from INSEAD, where he is also an occasional guest lecturer. Additionally, he is a Global Leadership Fellow of The Aspen Institute.
He currently serves on the Board of Toko Labs, is an Advisor to the Content Marketing Summit Asia and a Mentor to D Labs. In the past, he has served on the Executive Committee of the Association of Advertising Producers and on the Advisory Boards of the Indian Digital Media Awards.
