| Writing for Communication Design | ||||
| Client | Amalgamated Bean Coffee Trading Co. Ltd. | |||
| Brand | Cafe Coffee Day | |||
| Agency | Creativeland Asia | |||
| Description | With more than 1500 cafés, Café Coffee Day is India’s largest café chain. Apart from its wide range of food and beverages, Café Coffee Day is also renowned for its merchandise. The annual planner is always a hit with the youth. This year the challenge was to design a planner that surpassed consumer expectations created by its predecessors and also extend the Café Coffee Day ‘Sit Down’ philosophy. We created the ‘Sitdown-o-pedia’ 2014 planner that educates buyers about what Sit Down means, but only in an incredibly fun way. Each planner is divided into twelve sections by twelve different pull-out posters with ridiculous information on every conceivable topic. | |||
