| Ad/ Promotional Film 1 – 30 sec | ||||
| Client | Vodafone India | |||
| Brand | Vodafone 3G | |||
| Agency | Ogilvy & Mather | |||
| Cultural Context | To find new solutions, we decided to study the role our product plays in the lives of our customer. And our findings revealed a far nobler side to 3G – Mobile internet was often used to help others. This revelation was culturally relevant, given that from a young age, we are taught to help everyone around us. Our strategy was to promote fast internet as a force for good. | |||
| Solution |
We created many stories of how fast internet can help you seize a moment and do good to someone else. Our slice-of-life films where stories of everyday characters who brought about a smile in someone else’s life with the help of Vodafone 3G. Here we show a man help his indisposed friend enjoy a game of tennis with the help of his Vodafone 3G connection. | |||
| Audience | The campaign targeted 3G users in India, by highlighting all the possibilities of Vodafone 3G. |
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