| Design for Good | ||||
| Client | Baggit India Pvt. Ltd. | |||
| Brand | Baggit | |||
| Agency | TBWA India | |||
| Description | Indian women have to constantly keep in touch with their relatives and let them know of their whereabouts. The idea of Tagsy was born from the need for a discreet and an inconspicuous safety device for women. Tagsy’s main function is outside a phone, thus eliminating the steps involved in unlocking to call the police station in case of a danger. Feed Tagsy with the contact details of your closest contacts and Tagsy will immediately alert them with your exact location in case of a threat and update your social media pages at a touch of a button. Tagsy is sold along with Baggit Bags and looks like an innocuous accessory. | |||
