| Book Covers | ||||
| Client | Castrol India Limited | |||
| Brand | Castrol Power 1 | |||
| Agency | Ogilvy & Mather Pvt. Ltd | |||
| Description | The solution was to tell the story from the point of view of one biker instead of the pack. So we came up with an idea to write a book about a passionate biker who describes his various adventures and interactions while on a thrilling trip. The license plate on the cover captures, not only the singularity of the story, it also lends the book an identity all avid riders would relate to. | |||
