| Public Service Commercials | ||||
| Awards |  |
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| Client | ActionAid Association | |||
| Brand | ActionAid | |||
| Agency | Native Films | |||
| Cultural Context | In some villages in India, where water is scarce, men may marry twice or thrice, just to have someone to fetch water. These women are called Water Wives. These ‘Water Wives’ however exist everywhere. In our homes, in our workplaces, in our minds – wherever a woman is unpaid, unheard and unrecognized. | |||
| Solution |
The film urges the viewers to fight inequality and injustice wherever they see it to strive for a society that is more equal, and to support ActionAid’s work across India. | |||
| Audience |
20+ yr old, all adults and genders, in urban & semi-urban India, who are also active on social media. | |||
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